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Aug 05, 2022 Melissa Gilbertson

What is Customer Experience Consulting and What are the Benefits?

CX Consulting bThe customer experience (CX) is your customer’s overall perception of your brand based on every experience they have had with your company. In today’s digital world, where information is available at our fingertips, having a positive CX is critical to success.

Customer experience helps build loyalty, improves satisfaction, reduces churn, increases customer value and sets you apart from the competition. On the other hand, a poor customer experience can increase the number of lost customers, reduce profits and minimize success. 

While many businesses understand the benefit of a positive customer experience, they do not take a holistic approach. This makes it difficult to truly delight customers and build a world-class brand. 

That’s where customer experience consulting comes in.

What is customer experience consulting? 

As the name suggests, customer experience consultants are experts in the customer experience (CX). They help their clients optimize their CX so they can provide the best experience possible to their customers.  

Customer experience consulting focuses on many different areas, including: 

  1. Customer journey 
  2. Value proposition 
  3. Customer service 
  4. Customer research 
  5. Customer persona creation 
  6. Business processes 
  7. Departmental responsibilities 
  8. Company goals 

By looking at all this and more, customer experience consulting can help shape your CX and provide several benefits. 

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  • Helps lay foundations of successful CX

A customer experience consultant can help you lay the foundation of your CX program, so that you can work towards building a stable, streamlined and successful customer experience. 

  • Prepares you for the future

The customer experience is an ever changing beast that depends on your customers’ evolving needs and wants. A customer experience consultant can help you balance what’s working for you today with what changes that need to be made as you move into the future. 

  • Improves customer engagement 

Customer experience consultants help develop customer-centric models that build strong relationships and loyalty. This translates into more engagement, which means greater customer insights and a higher rate of conversion. 

  • Reduces costs 

By helping you streamline your customer experience strategy, a consultant can help you better understand your customers. This can help reduce the cost of acquiring and retaining customers, including costs associated with customer service and marketing. 

In addition, hiring an expert in customer experience will also reduce costs associated with trial and error, as well as hiring in-house expertise to manage the customer experience. 

  • More customers 

Word-of-mouth marketing has been around for a very long time. But in our digital landscape that is saturated with review sites and social media, word of mouth has become even more powerful. Your opinions don’t just help the friends and family you talk to. They affect the purchase behavior of every person who comes across reviews and feedback content. 

Customer experience consultants can help you gain control over word-of-mouth marketing. 

  • Helps with crisis management 

When your customers trust you and know you will put them first, they’re more likely to come to you with their complaints. This gives you a chance to resolve any issues before they escalate into a bigger problem. 

A customer experience consultant will help you strengthen your relationship with your customers. 

For more information on how customer experience consulting can help you, contact us today.

Advantage Communications builds long-lasting customer relationships across every channel with world-class outsourced customer experience programs.


Published by Melissa Gilbertson August 5, 2022
Melissa Gilbertson