Kent MacPhee
CEO

Over the past twelve years, the TEAM at Advantage Communications have provided literally millions of solutions to customers around the world. We truly realize that outsourcing customer service is not an easy decision and one that requires careful consideration. In today’s competitive business environment, we realize that quality customer service is often a key differentiator and customer retention is paramount and the key to success. We also realize that providing such a quality customer experience can have some hefty associated costs with significant expenses in complex technologies and resources.

The TEAM at Advantage can give your company that competitive edge in terms of a quality service at very reasonable and competitive pricing options. We are committed to providing a very compelling value proposition and a TEAM of customer service professionals that will make your company the envy of its competitors.

Our TEAM provides professional, consultative and friendly service in English and French with a core emphasis on customer satisfaction. Our entire company is focused on retention with our client partners and dedicated employees. Many of our clients have been enjoying our service solutions for several years and often refer our service to others. Our dedicated employees have enabled our client loyalty over the years through their dedicated and sincere commitment to our company. We are very thankful and appreciative of their faith in our values, beliefs and commitment to customer service excellence. Simply put, our great employees are our differentiator and many of them have been with us for several years. Our customer service track record is something that we’re very proud of, as we are of our employee retention rate and arguably among the best in the industry. That is something we will never, ever take for granted. We are very determined to be an employer of choice and retain happy and loyal employees which we believe often leads to happy and engaged customers.

“ Thank you for choosing Advantage Communications”

Background

As President and CEO, Kent leads the Advantage team to excel in delivering exemplary service standards and customized partnership solutions. His passion and commitment for excellence has delivered world class service results to Fortune 500 companies.

Kent brings over 20 years of service management experience to Advantage and has held senior management positions with Thomson Corporation, Canadian Tire Corporation and On Line Support Inc. As Executive Vice President and Chief Operating Officer with On Line Support, Kent lead the team to unprecedented growth and success. His zest for Quality Assurance, happy and engaged employees, total customer satisfaction and trusted partnerships have often resulted in exceeding customer expectations. His teams have delivered optimum service and performance in the telecommunications, financial services and retail sectors and won various service awards.

A true champion of the call centre industry for the past twelve years, he has spoken at various industry functions and has sat on a variety of industry association boards and task force committees. He is very committed to leading the Advantage Team to continued success by fostering enviable partnerships of integrity and trust.